Updated May 13, 2024

Privacy Policy Applicable to Users of shop.longhornsteakhouse.com 

Harper + Scott and LongHorn Merch Shop (collectively, “Harper + Scott,” “We,” “Us” or “Our”), in partnership with one another, own and operate an e-commerce retail store through the website, shop.longhornsteakhouse.com  (the “Website” or the “Site”). Harper + Scott recognizes the importance of safeguarding the personal information provided to us by the users of our Website.  We are committed to safeguarding that personal information and have implemented this privacy policy (the “Policy”) and internal policies and practices to keep your personal and financial information secure.

The Policy covers our treatment and use of personally identifiable information and/or personal data that is collected via the Website (the “Personal Information”) from Registered Users (as defined below) when such Registered Users electronically communicate with or otherwise access the Website. This Privacy Policy covers only Personal Information that is collected through the Website and does not govern Personal Information collected from any other source or in any other manner.

You are responsible for making sure that you are aware of our most current Privacy Policy. You can tell when we make changes to this Policy by visiting the page you’re reading now and referring to the “Last Updated” date at the top of this page to learn when this Policy was last revised.

The Privacy Policy is incorporated by reference into and made a part of our Terms and Conditions of Use of the Website, and explains how Users’ information and data is used:

- California Privacy Rights

- Connecticut, Colorado, Utah, and Virginia Privacy Rights
- Collection and Use of Information (Personal, Financial, IP Address, Other)
- Use of Cookies, Plug-ins and Web Beacons; Use of Analytics
- Do Not Track Signals
- Your Consent (In General)
- Use of Information (In General)
- Opting In and Opting Out of Electronic Communications
- Lawful Access, Legal Action and Investigations
- Disclosure of Personal Information to Non-Affiliated Third Parties
- Acquisition of Business
- Retention of Personal Information
- Links to Other Websites
- Information Storage and Protection
- Options to Review and Opt-Out Choices
- Changes in Policy
- Governing Law
- Contact Us

 

California Privacy Rights

Under California law, California residents who have provided personally identifiable information to a company may have the right to request a list of all third parties to whom that company had disclosed such information for the third parties’ direct marketing purposes during the preceding calendar year, along with a list of the categories of Personal Information that have been so disclosed. Harper + Scott only shares users’ Personal Information, including but not limited to e-mail addresses, with third parties with your consent, and gives you the right to opt out of having your Personal Information disclosed to third parties. However, Harper + Scott does not sell your Personal Information to third parties or share your Personal Information to third parties for the third parties’ direct marketing purposes.  If you are a California resident who would like information on how to exercise your rights concerning third party disclosures under California law, you may send an email to longhornsteakhouse@harperandscott.com. For avoidance of doubt, this provision is made applicable to all Registered Users of the Website who want to request information about our use of their Personal Information, whether or not such user resides in California.

Notice to California Residents

Personal Information We Collect, Use, and Disclose

We collect, use, and disclose your Personal Information, as described below, for our business and commercial purposes.

Category of Personal Information

Purpose of Collection

Third Parties to which information was disclosed

Categories of Sources

Personal Identifiers: Names, addresses, phone numbers, email addresses, date of birth, and other identifiers.

 

Personal Identifiers of Others: Names, postal addresses, e-mail addresses, and telephone numbers of others to whom you ask us to send information

We may collect this information to establish an account for the specific purposes of managing and processing your order and for similar reasons.

 

We may collect this information to communicate to you about your purchases, transactions, special events, programs, rewards, and other offers or promotions.

 

We may collect this information to respond to and communicate with you about your requests, concerns, questions, and comments.

Affiliates, marketing, and advertising services, providers of payment services, transactional support providers, providers of technical services

 

Directly from you

 

Our business partners and affiliates

Demographic Information: Date of birth, marital status, family structures, educational levels, employment status, and household

income and dwelling, characteristics of protected classifications under state or federal law, such as gender, race, and military status

 

We may collect this information to determine what interests you to facilitate targeted communications of products and services to you and to judge the effectiveness of any online marketing campaigns.

Affiliates, marketing, and advertising services, providers of payment services, transactional support providers, providers of technical services

Directly from you

 

Our business partners and affiliates

 

Third Parties you direct to disclose information to us

 

Social Networks

Financial Information: Payment information such as payment card details, financial account information, AND billing address.

Process and collect payments for goods and services.

Providers of payment services, and transactional support providers.

Directly from you

 

Our business partners and affiliates

 

Third Parties you direct to disclose information to us

Commercial Information: Online order history, and records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

We may collect this information to process your order.

 

We may collect this information to maintain a record of your preferences to personalize an experience for you.

Affiliates, marketing and advertising services, providers of payment services, transactional support providers, and providers of technical services.

Directly from you

 

Our business partners and affiliates

 

Third Parties you direct to disclose information to us 

Internet/Network Information: Device information, logs, analytics data, browsing history, search history, and information regarding a resident’s interaction with an internet website, mobile app, application, or advertisement.

We may collect this information to improve our website functionality, improve transaction bandwidth, and personalize your experience.

 

We may collect this information to determine what interests you to facilitate targeted communications of products and services to you, and to judge the effectiveness of any online marketing campaigns.

Affiliates, marketing and advertising services, providers of payment services, transactional support providers, and providers of technical services.

 

Your browser or device

Sensitive Personal Information: Username and password, precise geolocation.

See the disclosures regarding Identifiers and Geolocation

See the disclosures regarding Identifiers and Geolocation.

See the disclosures regarding Identifiers and Geolocation

Geolocation: Precise location from our device or generated based on IP address.

We may collect your address; the location associated with the device used regarding your internet activity in order to create demographic analysis of visits to our site and promote interests in our products to better market to and understand our customers.

Affiliates, marketing, and advertising services.

Your browser or device

Inferences: Predictions drawn from any of the information identified above to create a profile about your interests and preferences.

We may collect information regarding what products or services may interest you, your predicted attachment to your purchased products.

Affiliates, marketing and advertising services, and transactional support providers.

 

 

Your browser device

Information generated from your purchases, online browsing, and usage activity.

Other Personal Information: Comments, chats, opinions, and other information you may provide us.

We may collect this information to respond to and communicate with you about your requests, concerns, questions, and comments.

Affiliates, marketing and advertising services, and transactional support providers.

Directly from you

 

 

We retain the personal information we collect for as long as reasonably necessary to achieve the purposes disclosed at the point of collection or in this Privacy Notice unless a shorter retention period is required by law. The length of retention may vary depending upon factors such as:

  •         The existence of an ongoing relationship between the parties;
  •         Recordkeeping or legal compliance requirements;
  •         Supporting the operation and improvement of our business; and
  •         The need to resolve inquiries or complaints.

You or your authorized agent may opt out of the sale or sharing of your Personal Information by:

  •         Submitting your request to longhornsteakhouse@harperandscott.com

 

Your California Consumer Rights

If you are a California resident, the processing of your Personal Information may be subject to the California Consumer Privacy Act (“CCPA”), and you may have certain rights with respect to that information. In order to exercise some of these rights, you must submit a verifiable consumer request.  The verifiable consumer request must:

  •         Provide sufficient information that allows us to verify, to a reasonably high degree of certainty, that you are the person about whom we collected Personal Information. This may include requesting that you provide us with at least two or more pieces of Personal Information to match against Personal Information about you that we may or may not maintain and which we have determined to be reliable for the purpose of verification.
  •         Describe your request with sufficient detail that allows us to understand, evaluate, and respond to it properly.

We cannot honor certain requests or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to make a purchase  with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. You may request any or all of this information up to two times in a 12-month period.

Authorized Agent

Only you, or a person you have designated in writing as your authorized agent, or who is registered with the California Secretary of State to act on your behalf, or to whom you have provided power of attorney pursuant to California Probate Code sections 4000 to 4465, (“Authorized Agent”), may make a verifiable consumer request or do not sell request related to your Personal Information. You may also make a verifiable consumer request or do not sell request on behalf of your minor child.

If you wish to have an Authorized Agent make a request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your Authorized Agent, and we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected Personal Information.

The Right to Know

You have the right to request access to Personal Information collected about you and information regarding the source of that Personal Information, the purposes for which we collect it, and the third parties and service providers with whom we disclose it.

You or your authorized agent may exercise this right by submitting a verifiable consumer request to us by either:

  •           Submitting your request to longhornsteakhouse@harperandscott.com

 

The Right to Request Deletion

You or your authorized agent also have a right to request that we delete your Personal Information. You may exercise this right by submitting a verifiable consumer request to us by either:

  •           Submitting your request to longhornsteakhouse@harperandscott.com

 

The Right to Correct Your Information

You or your authorized agent have the right to request that any inaccurate or incomplete Personal Information held by us or on our behalf is corrected, by contacting us. We will take reasonable steps to ensure the accuracy of the Personal Information we retain about you. It is your responsibility to ensure you submit true, accurate, and complete information to us, and timely update us in the event this information changes. You may exercise this right by:

  •         Submitting your request to longhornsteakhouse@harperandscott.com

 

The Right to Opt Out of Sales or Sharing for Targeted Advertising

You or your authorized agent have the right, subject to certain exceptions defined in the CCPA and other applicable laws and regulations, to request that we refrain from selling or sharing for targeted advertising your Personal Information in the future. You may exercise this right without verification by:

  •         Submitting your request to longhornsteakhouse@harperandscott.com

 

The Right to Limit the Use of Sensitive Personal Information Processing

Our uses and discloses sensitive personal information only for purposes permitted under California law. We therefore do not offer a right to limit the use and disclosure of such information.

The Right to Non-Discrimination

You or your authorized agent have the right not to receive discriminatory treatment for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  •         Deny you services.
  •         Charge you different prices or rates for services, including through granting discounts or other benefits, or imposing penalties.
  •         Provide you a different level or quality of services.
  •         Suggest that you may receive a different price or rate for services or a different level or quality of services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Connecticut, Colorado, Utah, and Virginia Privacy Rights

Harper + Scott only shares users’ Personal Information, including but not limited to e-mail addresses, with third parties with your consent, and gives you the right to opt out of having your Personal Information disclosed to third parties. However, Harper + Scott does not sell your Personal Information to third parties or share your Personal Information to third parties for the third parties’ direct marketing purposes.  If you are a Connecticut, Colorado, Utah, and Virginia resident who would like information on how to exercise your rights concerning third party disclosures under California law, you may send an email to longhornsteakhouse@harperandscott.com For avoidance of doubt, this provision is made applicable to all Registered Users of the Website who want to request information about our use of their Personal Information, whether or not such user resides in Connecticut, Colorado, Utah, and Virginia.

Collection and Use of Information

The Personal Information We Collect. This Policy applies to all information collected by or submitted to the Website.  We consider “personal information” to mean information about an identifiable individual.  If you opt to create an account, you will be asked to provide a variety of information including, but not limited to, your name, mailing address, email address, and phone number.  You will be asked to provide a user name when you create an account.  

Financial Information. Harper + Scott may require billing and payment information such as credit and debit card information when you purchase items from the Website and/or create an account.  However, all payment transactions entered into on the Website are processed by Shopify, a third-party payment processor.  You will provide your payment information to Shopify, and Shopify’s Privacy Policy and Terms of Service will govern use and disclosure of that information. We encourage you to read carefully Shopify’s Privacy Policy and Shopify's Terms of Service (collectively, “Shopify’s Policies”).

IP Address. An IP (Internet Protocol) address is a number that is automatically assigned to your computer by your internet service provider when you log on. Your IP address is not linked to your Personal Information but Harper + Scott does reserve the right to use IP addresses to identify individuals who threaten the Website or other users or visitors.  IP addresses may also be used to help diagnose problems with the Website and to gather broad anonymized demographic information about users of its Website

Other Information. When you access the Website, Harper + Scott will automatically receive some information about your use of the service.  The type of information that is automatically collected by Harper + Scott includes such things as the date and time of access of the Website, the Internet protocol (IP) address of the computer that you are using, the domain and host from which you access the Internet, your browser software and operating system, the referring website address, and the specific activities you are engaged in while visiting the Site.  This aggregate tracking information is used to help Harper + Scott improve and enhance the website experience for all of its Registered Users.  The information we collect in this manner is usually anonymized, and we will not identify you from this data, subject to a need to do so to protect the Site and/or other users.

*Use of Cookies and Web Beacons; Use of Google Analytics 

The Website may make use of: (i) “cookies” - small data files which we may send to your computer on the basis of the information that we have collected about your visit; and (ii) “web beacons” – small strings of code that provide a graphic image that surveys visitors’ internet activity.  They contain information allowing us to recognize when you are visiting the Website and to keep track of your activities on the Site and your preferences.  Through the use of cookies and web beacons, we also may automatically collect information about your online activity on our Website, such as the links you click and the searches you conduct on our Website.  Cookies are stored in your computer’s browser or on your hard drive and can then be retrieved by the Website.  

If you want to delete any cookies that were already sent to your computer, please refer to your web browser’s “Help” facility.  In addition, most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the “Help” facility provided with your browser. Please note that if you disable cookies you may not be able to take advantage of some of the Site's interactive functionality.

Harper + Scott may use certain analytics tools, including Google Analytics. Analytics tools help website and mobile application owners understand how visitors engage with their websites.  We can view a variety of reports about how visitors interact with our Website so we can improve it. Google Analytics collects information anonymously.  Google Analytics uses cookies, and IP addresses, and reports website trends without identifying individual visitors. For more information related to Google Analytics, click HERE. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-On. For information about, and to install, the Google Analytics Opt-out Browser Add-on, click HERE

Do Not Track Signals 

Certain web browsers provide users with an option by which you may have your browser send a “Do Not Track” signal to websites that you are visiting, advising the recipient websites that you do not want to have your online activity tracked.  However, the way browsers communicate such “Do Not Track” signals is not yet uniform and, accordingly, our Website does not take any action in response to such signals.  In the event a final standard is developed and accepted, we may reassess how we should respond to such signals.

Your Consent

We only collect, use and/or disclose your Personal Information with your consent. We will request your consent to use your Personal Information for a particular purpose when we collect such information.  Additionally, when you submit your Personal Information to us to become a Registered User of our services, you are consenting to the collection of your Personal Information for the purposes identified or apparent at the time of collection and/or as otherwise described in this Privacy Policy.

You must be 18 years of age and a resident of the United States to use this Site. Harper + Scott does not knowingly collect or maintain any Personal Information from children under the age of 13, and no part of any of the Site is designed with the purpose of attracting such children.

In General

We only collect, use and/or disclose your Personal Information with your consent. We will ask for your consent to collect and maintain your Personal Information; to use your Personal Information to communicate with you electronically and otherwise; and to track your activities on the Site using cookies and other tracking devices. We do not share your personal information with third parties for marketing or other purposes, but if we were to do so in the future, we would first obtain your consent.

When you register for an account through the Website, we will provide you with the opportunity to receive information from us about services, products, information and/or offers that we think might be of interest to you. If you no longer want to receive such information, follow the instructions set forth in the Opting In and Opting Out of Electronic Communications section in this Policy.

If you use the Website from any country outside the United States, the various communications will necessarily result in the transfer of information across international boundaries.  By visiting the Website, you consent to these transfers.

Use of Information

In General.  We use the Personal Information your provide to us for the purpose of communicating with the parties to the transactions in which you are engaged or with other persons or entities with whom you are involved in connection with the transactions on the Website and to process and bring those transactions to completion and is also be used in the following ways:

- To deliver materials, information and services which may be of interest to you
- To give you notice of and/or resolve any problems that may arise in connection with our services
- To better understand the needs and interests of our customers,
to analyze the success of our services and Website and for research and development purposes
- To manage the Website's interactive functionality
- To help us improve and enhance the Website experience for all of its visitors, and customize the content on our Website, for compliance with our legal and regulatory obligations, which we may do without your consent, as otherwise reasonably required to provide customer services and maintain the Website, to investigate potential breaches of the Terms and Conditions of Use of the Website
- For any other purpose outlined in this Privacy Policy and/or the Terms and Conditions of which this Privacy Policy is a part, and as otherwise permitted by law

We may also use your Personal Information to contact you via direct postal mail and/or electronically to the extent you have opted-in and agreed to receive such communications, and as such activity is permitted by law. With your consent, this information may also be used to help us and our commercial partners, and services providers deliver information to you, and for other purposes as are reasonably necessary to provide the services requested by you. You will be given the opportunity to opt-out of receiving future mailings or other messages each time you receive such communications from us by following the instructions in the e-mail or other message you receive from us or by following the instructions set forth in the Opting In and Opting Out of Electronic Communications section in this Policy.

Opting In and Opting Out of Electronic Communications.   At certain points where Personal Information is collected on our Website, there will be a box to indicate that you wish to receive certain information or communications from us. You must opt in to receive electronic communications, such as emails from us. You may also opt-out of receiving any such communications in the future at any time.  In all of our electronic communications you will be given the opportunity to opt out of receiving future communications. 

Lawful Access, Legal Action and Investigations.  Your Personal Information may otherwise be disclosed to non-affiliated third parties with your consent, or to comply with, applicable laws and regulations.  Your Personal Information is transmitted and stored only on servers located in the U.S.  We may disclose Personal Information if we believe it is necessary to investigate, prevent, or take action regarding suspected illegal activities or fraud, situations involving the physical safety of any person, violations of our Terms and Conditions of Use, or otherwise in accordance with applicable law. 

Disclosure of Personal Information to Non-Affiliated Third Parties. In addition to the above disclosures, Harper + Scott may share your Personal Information, without restriction, with companies and organizations that we retain to perform services for us, such as those that provide data processing, computer software maintenance and development, and companies providing professional, legal or accounting advice to us.  In such situations, Harper + Scott requires that these companies and organizations agree to (a) maintain the confidentiality of the Personal Information, and (b) limit the use of such Personal Information to the purposes for which it was provided.  We will not sell, rent or market Personal Information collected on this Website to non-affiliated third parties for their marketing purposes, unless we have your consent.  However, we may disclose aggregated statistics about visitors to the Website, along with anonymous information concerning individual users of the Website.  We may aggregate anonymized information with additional information collected from the Site and from other sources. We may share anonymized information (including aggregate information) we collect regarding our users with third parties (such as advisors, and/or consultants) for various business purposes including conducting general business analysis, and developing website content and services.

Acquisition of Business.  In the event that Harper + Scott or an affiliate of Harper + Scott is involved in a merger, acquisition, consolidation, restructuring, reorganization, liquidation, sale or similar transaction relating to any portion of its business and/or assets, or in the unlikely event that Harper + Scott goes out of business or enters bankruptcy, each User hereby acknowledges and agrees that the Website, all data collected on the Website (including Personal Information still within our possession, custody or control), and any of our rights and obligations under this Privacy Policy may be included in the assets of, and/or transferred pursuant to, such transaction, and that any acquirer or successor (or a third party through bankruptcy) of Harper + Scott may continue to use the Personal Information as set forth in this Privacy Policy.  If that occurs, a notice will be posted to such effect on the Website and/or notification will be provided by any other media or contact method as may be required by applicable laws and regulations. 

Retention of Personal Information.  Personal Information is retained to deliver our services, to otherwise fulfill identified or apparent purposes, and Personal Information may be retained for record-keeping. At some point Harper + Scott may elect to destroy, erase or anonymize your Personal Information.  Once anonymized, we undertake not to re-identify the information.

You may have the right to request access to the Personal Information that we hold about you, which includes the right to amend, correct or delete that information, as appropriate, and to receive an account of how it has been used and a list of the organizations to whom it has been disclosed.  In some circumstances, you may have the right to object to Harper + Scott’s use of that Personal Information. You may request access and update your Personal Information by writing to longhornsteakhouse@harperandscott.com.

To protect the confidentiality of your information and respect your wishes for how it is used, Harper + Scott offers “opt out” alternatives.  Specifically, you may instruct us not to share Personal Information about you with our affiliated entities.  As noted above, you may also opt-out of receiving electronic communications from us at any time.  You may make your privacy choice at any time and it will remain in effect until you change it.

If you would like to check, change, or confirm your privacy choices please contact us at  longhornsteakhouse@harperandscott.com.

Links to Other Websites and Services

The Website may contain links to various other sites. These sites may seek to collect from your user information voluntarily or may otherwise collect certain information (for example, your IP address).  Please be aware that these other websites may have different privacy policies that may subject users to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such websites and how it is used.

Our website may also include social media features, such as the Facebook “like” button and widgets, the “Share this” button or other interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing the feature, which we encourage you to review.

Information Storage and Protection

Harper + Scott will maintain reasonable procedures to protect the security and confidentiality of Personal Information provided to it by Users, in accordance with Applicable Law.

There are industry standard safeguards in place to protect Registered Users’ Personal Information, such as the use of firewalls and SSL certificates, and limiting access to such information by company personnel.  Personal Information will be stored in databases and servers located in the United States.  However, no transmission made through the internet can be made completely secure, and accordingly, we will not, to the extent permitted by applicable law, be liable for the disclosure of any Users’ Personal Information that occurs as a result of, for example, transmission errors or the actions of any third party.

In the unlikely event that we determine that there may have been a security breach that results in the unauthorized disclosure of Personal Information to a third party, Harper + Scott will promptly notify consumers whose Personal Information it reasonably believes may have been compromised by posting information on the Website and, if email contact is possible, then also by sending an email notification with respect to the situation.

Options to Review and Opt-Out Choices

In addition to having the ability to opt-out of receiving electronic communications, such as emails from Harper + Scott (to unsubscribe, click “unsubscribe” button at the bottom of such emails), Registered Users may access, review and, in certain situations, update, revise and/or delete certain Personal Information by accessing and editing their accounts on the Website or by sending an e-mail to our privacy officer at longhornsteakhouse@harperandscott.com.  Additionally, please note that while you may request the updating, revision or deletion of such information, a copy of the unrevised information may be maintained in Harper + Scott’s records after any such revision or deletion. 

As the Website evolves, Registered Users may be offered additional options for reviewing and/or editing Personal Information.  Please check this Privacy Policy often to make sure you have reviewed the most recent version.

If for any reason you wish to discontinue the use of the Website and have your Personal Information removed from our database, please contact us at longhornsteakhouse@harperandscott.com.

Changes in Policy

From time to time, Harper + Scott’s Privacy Policy may change. Harper + Scott will post changes to the Privacy Policy on the Website. Please review this Privacy Policy often so that you will remain abreast of our current policies. Users of the Website are responsible for making sure they are aware of the provisions of Harper + Scott’s most current Privacy Policy.

Governing Law

This Privacy Policy shall be governed by the laws of the State of New York of the United States of America, without regard to its conflict of law provisions.  

Contact Us

If you have any questions or complaints concerning this Privacy Policy or our handling of your Personal Information you may contact us at longhornsteakhouse@harperandscott.com.

For more information about LongHorn’s Privacy Policy please go to https://www.longhornsteakhouse.com/privacy-policy.